My approach to design is an investigative one– embracing the complexities of our world by clarifying them into systems, and never shying away from the difficult questions. Working with identity systems, editorial design and illustration, I aim to not only value the individual stories of the project, but also to position it in a sustainable and meaningful way in the world.
VILJANDI FOLK FESTIVAL
identity






Inspried by Estonias close relation to peagan symbols and traditions, as well as the old castle grounds where the festival takes place, this idenity embraces both young and old to celebreate the rich cultural herietage of Estonian folk music.
Additionally, the entire identiy is based on a referantial system, wherein which each symbol can be traced back to its origin, making the posters and merch almost like a mini-museum informing and educating all.
Additionally, the entire identiy is based on a referantial system, wherein which each symbol can be traced back to its origin, making the posters and merch almost like a mini-museum informing and educating all.
identity, website



Bram de Vos is a designer who builds bridges between industrial systems today, and the abstract ideas of the future. For this he needed an identity which reflectes his humanistic, future-foreward yet hands on approach.
Due to his borad portfolio of systems desgins, an identity was created to reflect his intersperced body of work based on an archival system.
A website which interconnects all projects allowing for an infinate expansion to his web of work while keeping it structured.
An imagery system also creates a cohesive facade to his projects, while highlighting practical information such as geographical locations– integral to his work.
Finally all printed matter, such as business cards, maintain the sustainale ethos of Brams work by encorporating multi-functionality such as having a ruler along the edge.
Due to his borad portfolio of systems desgins, an identity was created to reflect his intersperced body of work based on an archival system.
A website which interconnects all projects allowing for an infinate expansion to his web of work while keeping it structured.
An imagery system also creates a cohesive facade to his projects, while highlighting practical information such as geographical locations– integral to his work.
Finally all printed matter, such as business cards, maintain the sustainale ethos of Brams work by encorporating multi-functionality such as having a ruler along the edge.
SPECTRUM OF THE EXISTENTIAL MEME
poster, text


A map exploring what it feels like to live in a world which seems to be on fire. Built from an archive of existential memes and terminology expressing the often overwhelming feeling of existing in 2022.
Find the correlating thesis here:
Paintfully Absurd: Absurdity In Memes And The Potentials It Reveals About Our Times
Find the correlating thesis here:
Paintfully Absurd: Absurdity In Memes And The Potentials It Reveals About Our Times
RESTART
illustration, animation

A digital poster with a fresh, jazzy vibe.